II.4 Measuring Emotions

Emotions are a window to the soul. With what emotions somebody responds to an external trigger is indicative of personality, ethical values, and risk attitudes. Understanding emotions better also opens the door to improved collaboration. Emotions can be measured in many different ways, looking at facial expressions, body signals of how somebody moves, voice patterns such as the tone of the voice, and at the choice of words somebody uses when communicating with others.

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